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SEO Blog: Practical Guides for Business Owners

For people who run businesses, not for other SEOs. Every article answers a question a client has actually asked me, with steps you can take yourself. Short on time? Start with the local SEO guide.

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Local SEO

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SEO by Industry

Featured · Local SEO

Map Pack or organic: where should a service-area business focus?

If most of your calls come from people nearby, the Map Pack usually matters more than the blue links. Here's how to decide where your effort goes first.

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Local SEO · Coming soon

Is your Google Business Profile working?

AI Search · Coming soon

What AI answers actually cite

SEO by Industry · Coming soon

HVAC SEO before the heating season

Technical SEO · Coming soon

Why Google ignores some of your pages

Content Strategy · Coming soon

Two pages, one keyword: fixing cannibalization