Projects
SEO Projects and Case Studies
Anyone can claim results. These case studies show the work behind them: the problem each business had, what I changed, what happened next, and what I'd do differently. Some clients prefer not to be named, so a few are described by industry and city. The numbers are real either way.
Format
How each case study is structured
Every project follows the same format, so you can judge the approach, not just the outcome.
1
The starting point
Where the business was and why it wasn't ranking.
2
What I changed
The specific fixes, pages or content.
3
The result
Measured with the same tools I use for reporting, with the timeframe.
4
What I'd do differently
Because not everything works on the first try.
HVAC
Burnaby
Getting an HVAC company into the Burnaby Map Pack
Urgent, seasonal searches where the Map Pack decides who gets the call. Full write-up coming soon.
Focus
Google Maps
Scope
Local SEO
Renovation
North Vancouver
Service and city pages for a North Vancouver renovation company
Customers research for weeks and want to see finished work, so the focus was pages that show it. Full write-up coming soon.
Focus
City pages
Scope
Local + content
Salon and spa
Maple Ridge
Reviews and booking-focused local SEO for a Maple Ridge salon
For salons, reviews, booking and a clear service menu matter more than blog posts. Full write-up coming soon.
Focus
Reviews
Scope
Local SEO
Fintech, in-house
Persian keywords
Position 4 for a competitive Persian crypto keyword, held for about a year
In-house SEO and content for a fintech company, working daily with a team of 10 to 12 writers.
Best position
#4
Held for
About a year
Want results like these?
Tell me about your site and I'll tell you honestly what's realistic.