Industries
SEO That Fits How Your Customers Search
A furnace repair search and a salon booking search have almost nothing in common. One is urgent and happens once a year; the other is planned and happens every few weeks. That's why a strategy built for HVAC SEO can waste a salon's budget, and the other way around.
Compare
How customers search in each industry
The biggest difference is how urgent the search is and how long people take to decide.
Industry
How customers search
What usually wins
HVAC
Urgent, near me, spikes in cold and hot weather
Business Profile, fast service pages per system, reviews
Contractors and trades
Weeks of research, material comparisons, photos
Project galleries, cost and material guides
Home builders and renovation
Months-long decisions, very high project values
Portfolio by neighbourhood, process pages, trust signals
Realtors
Neighbourhood research, personal brand searches
Neighbourhood guides, strong personal entity
Salons and spas
Planned, review-driven, booking-focused
Service menu pages, online booking, fresh reviews
Industry pages
Industries I work with
Each page covers the searches that bring in real customers, the common mistakes, and a sensible first three months.
HVAC SEO
Heating, cooling and heat pump companies
View →
Contractor SEO
Stairs and railings, flooring, tile and specialist trades
View →
Home builder SEO
Custom home builders and renovation companies
View →
Real estate SEO
Realtors building a personal brand
View →
Salon and spa SEO
Hair salons, spas and beauty businesses
View →
Don't see your industry?
If you sell a service in a specific area, the same principles apply. Get in touch.
Guides for your industry
Want to learn before you hire anyone? The blog has practical guides for each industry, from choosing the right Business Profile category to planning seasonal content.